Outdoor advertising is one of the traditional channels of the advertising industry. In the Technology Age we are in, advertising has evolved towards digital. Digital media and social media have become the biggest usage area of all consumers, especially young people. Since advertising is a social phenomenon, it has also been affected by these developments.
Despite these effects, outdoor advertising has not lost its impact, on the contrary, it has increased its place in the sector. Increasing competition in the sector has pushed brands to many ways of promotion. Brands evaluate all advertising channels in order to reach their target audiences.
Outdoor advertising, one of these channels, is of great importance for the promotion and advertising of brands. With the types of outdoor advertising, all brands, regardless of the sector, are turning towards this field. Outdoor advertisements frequently used in the market:
-Billboard advertising,
-Giantboard advertising,
-Stop and signage advertising,
-Megalight advertising and
-Totem advertising types are widely used in the sector.
Our company, which provides services for all of these types, provides support in the sizes and dimensions requested by the customers. Outdoor advertising is one of the indispensable elements of the advertising sector and maintains this feature today.
What is Totem Advertising?
Totem advertising by definition; They are signs on the foot or pole. Totems, which differ from other types with this feature, serve consumers with their size and robust structure. Totems, which are generally made of iron material, are preferred in the sector with their resistance to accidents and adverse weather conditions.
In terms of totem advertising types, our company offers illuminated, non-illuminated, three-dimensional and magnification options. In terms of attracting attention at night, illuminated totems are recommended by our company to its customers.
Brands generally prefer totem applications without lights. This is against the nature of advertising. Advertising is a concept that must be done continuously regardless of the day or time. This situation is constantly skipped within the scope of outdoor advertising. Our company, with its equipment and years of experience, installs totems with lights. In this way, day and night, the name and advertisement of the brand are effectively presented to consumers.
Although totem advertising prices are slightly higher than other types, it makes a great contribution to brands with its long years of use.
Totem Advertising Usage Areas
The movement points of consumers are selected for totem advertisement usage areas. Totem advertisements are used in factory centers, highway edges, around shopping malls and at some permitted points in the city. The reason why it is not used at all points in the city is that there are some obligations in terms of both traffic and cost due to its large size.
Totem advertising is often preferred by brands on highway sides. Especially in big cities, consumers spend a certain part of the day on the road on their way to work or home. Brands take advantage of this opportunity and erect totems at points where traffic is dense and crowded.
Companies that are leading in the sector and sustain the economy of the city in which they are located also focus on totem advertising applications.